box: a manifesto

i've always been fascinated with the age-old concept of 'thinking outside the box'. more often than not, this mentality has been responsible for bringing out the freshest, the most innovative and the revolutionary. getting outside the comfort zone had been the (almost sure-shot) solution to challenge oneself.

all is well, BUT, of course, the problem now is, we live in a modern world where 'strive to be different' has become such a norm to the point of cliche. 'avant garde' is becoming as common as sex on valentine's day. suddenly, it's not so special anymore. suddenly, everyone seems to be thinking outside the box.

so how do keep ourselves hovered in a world of heavy air traffic? how do we stand out in a pallette of bright colours? we should always get inspired by the difficult, but when everything else has become too easy, how do we challenge ourselves in a place where 'comfort' has already been residing outside the common 'zone'?

welcome: the box - the very thing that we've been reared to get out of. the psychology of true innovation in the brave new world now is back in the box. where competition is high in that space outside the box, the real challenge now is to be inside the box and still giving those ideals outside a run for their money.

the theory is simple: 'avant garde' and 'different' has always had the cool factor, but has a history of alienating the mainstream. the ultimate idealogy now then lies in developing the same avant garde BUT at the same time preserving mass wide appreciation at most if not, all levels. this is the very concept of staying inside the box while competing with people outside the box, and if you can succeed doing this, you've just pushed the boundaries to another whole dimension, for yourself and everything else associated with it.

'thinking outside the box' is easy enough these days. it's achieving what's outside the box while being 'inside' and having all this limitations, is the new real challenge.

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